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Problem Picture

March 7, 2007 · 20 Comments

Does anyone see a problem from this Chevrolet print advertistement?

Categories: Blog

20 responses so far ↓

  • kendallk1 // March 7, 2007 at 11:41 am |

    That’s funny! I guess Audi got some free advertising. Those circles look amazingly like the Audi logo. Did this ad actually run without someone catching that? When I looked at that ad, I immediately thought “Audi” and didn’t even notice the Chevy. Their logo is tiny in the bottom corner. This is definately not a good ad for Chevy to be running.

  • davidh2 // March 7, 2007 at 12:58 pm |

    Even if the red arrow wasn’t pointing at what seems to be the Audi symbol you would be able to notice it. If the ad didn’t have the Chevy symbol at the bottom I would have probably thought it was an ad for Audi.

  • ricardoc2 // March 7, 2007 at 3:17 pm |

    Are you sure this is a Chevrlet advertisment? Depite the fact that the Audi logo dominates the ad, what is Chevrolet advertising? Im not even sure if they are promoting a new car or a new electric paint job. I must say that this is a disaster of an ad, and I now feel like buying an Audi.

  • kyleb2 // March 7, 2007 at 7:19 pm |

    Yea, I would have to agree that this is a horrible advertisement for Chevy. The picture does not signify anything about the car or what type of car it actually is. I think Chevy is trying to get another point across that it doesn’t matter what car you drive, but the experience you will have in a Chevy. I also don’t think the rings are Audi symbols. They look more like decoration on the fence than their symbols. Just a weird coincident that Chevy overlooked.

  • redraid09 // March 7, 2007 at 10:59 pm |

    I just saw a new television commercial for Chevy with men of all ages stripping on a street corner as they drop what they’re doing to wash an HHR containing four women inside. This was on Comedy Central during the Colbert Report, and the commercial ended saying “The HHR from Chevy. Men just can’t keep their hands off of it.” It was somewhat disturbing. The marketing campaign for Chevy’s retro-style HHR targets somewhat of an abstract artsy-liberal audience, as the paint graphics suggest in the print ad. As for a problem with the metal rings in the top left of the print ad, I thought it looked like the olympic rings at first. Then, I noticed the Audi. However, I don’t think many people that shop for a Chevy even recognize the Audi logo.

  • chriss1 // March 8, 2007 at 9:09 am |

    I don’t know if they realize the logo was so similiar to the Audi logo. When you look at the model of the cars though I think they are competing in two different areas. If you look at the websites of both companies and compare them to the perceptual map that professor Levin gave us in chapter 9 you can see that they are competing in different areas. For instance, Audi is known for prestigious, elite, and luxurious. Chevy is more of the fun, sporty, stylish, and much more economical than Audi. So, even with the symbol up there, this car is not really competing in the same areas as Audi. Where Mercedes and Bmw are competing on in the same areas as Audi. Even so, somebody should have caught on in the advertising department before the print the ad. That just shows their lack of attention to detail. Unless they have it in their on purpose for which I don’t know what for.

  • glennr1 // March 19, 2007 at 9:03 am |

    As redraid09 said people may not even recognize the logo. I had to look it up as I didn’t notice anything when I first saw the picture. Showed this to a friend of mine and he didn’t see anything either. Their target market probably would think nothing of it.

  • treyk1 // March 19, 2007 at 12:02 pm |

    I agree with glennr1 and redraid09 in that the problem isn’t that people will think of Audi instead. Someone who is interested in the HHR probably can’t afford the Audi. I like to think of myself as a car guy and I didn’t even think of Ausi until I read some of the comments and looked back at the picture. I do agree it is still a bad advertisement, but just because it doesn’t really make sense, at least to me. I think of that car as something that should appeal to young people like myself, but that add really just makes me want to electrocute that car so it will burn down and never be seen again.

  • clintt1 // March 19, 2007 at 3:22 pm |

    I have to agree with some of the previous comments that the poeple Chevy was targeting with this ad probably didn’t even notice that the circles looked like Audi’s symbol, or if they did then it wouldn’t mean anything because they aren’t in the market for an Audi. I looked at the ad and it didn’t even occur to me about the circles. If my price range had me looking for the Chevy HHR, then chances are that an Audi is considerably out of my price bracket. Now if this had been an ad by a company that competes in the same market with Audi like Lexus or Infiniti, this would probably be a larger problem.

  • stacys2 // March 19, 2007 at 4:17 pm |

    The first thing I noticed about this picture was the red arrow. I then saw the Audi symbol and automatically thought it was a commercial for a new Audi car. However, when I took a closer look at the vehicle for sale in the ad, I realized it was a Chevrolet. What kind of advertising is this? I mean did Chevrolet actually look at this ad and say, this is a good one? Did they really not notice that the Audi symbol is in the background? Obviously, Chevrolet needs new marketers because they are advertising not only there own vehicle but Audi as well. I know I do not know much about the marketing world yet, but I do know not to advertise someone else’s product; especially if people are noticing the other product first. I would think this is a big no-no. Good job Chevrolet

  • lpatman // April 2, 2007 at 9:48 am |

    I definitely think that chevrolet had no idea that there were four perfect circles in the background making an audi sign. This looks as if it is a audi commercial that is why Chevrolet didn’t keep it on the market after they realized their mistake. Even if those circles weren’t there most people wouldn’t know who this commercial was for or waste the time finding out. This was just a poor advertisment for chervrolet.

  • virginiag1 // April 10, 2007 at 9:55 am |

    The Audi symbol in this advertisement is definitely an oversight on the part of Fords marketing department but I did not even notice it at first glance. If the arrow was not there I probably would not have even noticed. Also, I agree with the other comments that they are appealing to two completely different markets. People that are in the market for a heavy duty Ford truck are probably not going to see the Audi symbol and switch their desires to one of their cars. However, a person who is not actively researching Ford and just happened to see the advertisement could be affected by the error. They could see the symbol and whether consciously or not think of Audi and its products.

  • emilys1 // April 17, 2007 at 2:16 pm |

    Whoever came up for this ad for Chevrolet should be fired! First of all the Chevy bright orange car with all the horrible designs on the side is horrible and right above the horrible object is a very simply attracive Audi symbol. I cant believe that Chevy would actually run this ad without noticing that! This ad makes me want to go out and my an Audi right now.

  • amandaj1 // April 17, 2007 at 9:11 pm |

    I think that the Audi symbol in this picture totally negates the whole Chevy advertisement. I dont, although, think this is free advertisement for Audi because most viewers wouldn’t even notice the rings in the top corner. Also, seeing the symbol in the ad does not make me want to go out and by an Audi over a Chevorlet, but rather it merely makes me laugh at the Chevy marketing department. These rings in the top corner could just as likely be Olympic rings, regardless…they cancel out the entire purpose of the Chevrolet advertisement.

  • brookea2 // April 18, 2007 at 1:06 am |

    Let me begin with saying that I am not a car person. But when I first glanced at the ad, knowing there was “something wrong”, the first thing that came to mind was that the boy in the car was smoking. He’s not, but it looked that way. Then once I realized that the red arrow was pointing to “the Audi symble”, I then thought of the Olympics! So I agree that there are many things wrong with the picture. It seems that they’re trying to advertise their car as a fun, cool, and youthful vehicle, therefore, I should be their target market. However, if I was flipping through a magazine and saw this picture, I wouldn’t even stop and look twice considering I have no idea what they’re advertising!

  • micheller2 // April 18, 2007 at 5:38 pm |

    I think Chevy as bigger problems in this print ad, the television commercial for Chevy with men of all ages stripping on a street corner as they drop what they’re doing to wash an HHR containing four women inside, how does this appeal to men? They cut out half the audience. Secondly, I did not see that Audi sign, I thought Olympics, which Chevy does support. But I agree that Chevy and Audi are not targeting the same audience .

  • codyj002 // April 18, 2007 at 7:15 pm |

    Gosh, what a goof up! I bet someone in upper management saw this and freaked. This is a poor ad to begin with compounded by the fact that there is advertisement for another brand. The problem with this ad is you are not putting the name with the advertisement. I could not find the name of the vehicle anywhere on the advertisement. Is this supposed to be the HHR? Or whatever the name is of the new ugly car Chevy rolled out? The real question that should be asked is “Who would buy this car?” Even with the cool paint job, I still think that this car is ugly as sin. If I was in charge of Chevrolet I would steal some designers from these foreign automakers and have them design the cars. Whoever keeps deciding to bring back these vintage looking cars need to look at the originals and do the cars justice. Chevrolet’s ads for an AMERICAN REVOLUTION is a good idea, but the revolution is to even uglier cars. If they are going to be revolutionized do it to something better not worse.

  • nicoshas1 // April 19, 2007 at 7:31 pm |

    I agree that there is a problem with this ad after reading the other posts. It seems very odd that Chevy would have something that’s so similar to the Audi logo. I must admit though that I am not very knowledgeable about the different car brands and symbols. Even with the red arrow in the ad, I would not have known that was something that was similar to the Audi logo without having read the blogs. Granted though, you think that people who work in the car industry would have been able to recognize the problem with this ad. I guess that if they Chevy sill continues to run this ad, they better run in it on or in somewhere where people like myself have no clue as to what different car logos are. Also how is the “revolution electrified”? This ad just does not send me any sort of message about this car, except that to me, it looks like the Olympics are happening.

  • ashleyd2 // April 19, 2007 at 8:51 pm |

    I am not really familar with car symbols either, so I didn’t really catch it. I thought it was an Olympic sign. I think it’s really funny, at least Audi got some free advertising!! Doesn’t this kind of ad have to go through many people, I am surprised that no one really picked up on this and changed it, maybe there is an inside job being done here??

  • wilsonh1 // April 20, 2007 at 12:51 pm |

    I see what everybody thinks looks like the Audi symbol. I agree is resembles the Audi logo but I don’t think that is why this advertisement bombed. It was awful because of the fact it did look like an ad for the paint job. Car manufacturers need to concentrate on how amazing there car is and looks; not how great it would be if you buy it and drop $5,000 to $10,000 on a new paint job and wheels and tires. While this could be a selling point I don’t think that’s what they should be focusing advertisement dollars on.

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