Comments on: Customers Wanted V: A Tale of Two Car Companies

By: kerrig2

kerrig2 — Sat, 21 Apr 2007 04:19:25 +0000

Although I think positively about Audi, I don’t think they have capitalized on the market. They are viewed as luxury cars, yet they are cheaper than other luxury cars in the U.S. To Americans, the whole point of having a luxury car is a symbol of status. Therefore, they are wanting to buy status in a BMW rather than in an Audi. I also feel that VW is doing much better than this article leads on. Jettas may be the new “yuppy” car, but it’s working for VW. They make cheap cars that are attractive and dependable. This is perfect for many Americans, especially the younger ones. VWs are perfect for first cars and they’re great for anyone who wants something practical and affordable.

By: wilsonh1

wilsonh1 — Fri, 20 Apr 2007 18:25:41 +0000

Audi definitely has an advantage in the car market, but I believe it is failing. It is a cheep, quality car with style that does not appeal to many people. It doesn’t compete with Mercedes or BMW. It competes with cars like the Toyota Avalon and the Hyundai Azerta. And you see ten times more of these cars on the road than Audis. I think Audi has a good brand and some nice cars but I don’t think they are capitalizing on the market.

By: lesleyh1

lesleyh1 — Fri, 20 Apr 2007 15:41:40 +0000

I think Audi has really capitalized on the new inovated idea of high quality at not a high price. The Audi has a sleek look of luxury and style without all the added cost of a BMW or mercedes. It has all the luxury qualities that many Americans look for in a car, without the added price. They are also using the brand name VW to push forward with their efforts. Americans know the name VW. Though it does not have the best history, they present this car with a new name and new tag line. German manufactures have the tagline for the Audi roughly translated to “Technologically A Step Ahead.” VW is trying to stay ahead of the curve and provide drivers with a new step in technology. I think the Audi has really capitalized on the luxury and technological market of cars and has many more years ahead of it.

By: erich1

erich1 — Fri, 20 Apr 2007 04:15:43 +0000

What is strange to me is how a car which lacks a strong history such as that of the Mercedes Benz can become such an attractive car. Although it does get one thinking when the statement, “We have a very short history, so we talk a lot more about the future”, is made. When analyzing that, you think of BMW and Mercedes and how they cannot quite accomplish that task as well as Audi. Audi gives the auto enthusiast something new to gawk over and keeps them wondering what will be next. While the other majors do not carry that exciting edge of, “What will be next?” We can always wonder, but we have an idea based on the past, where they will be going in the future. However, companies such as Lexus have used a more innovative approach by introducing a new technology of creating the car that completes the dreaded task of parallel parking for you. That in my opinion is setting the bar for companies to not only create new technological ideas, but to combine that with a new promising outlook for a successful automobile.

By: brettb1

brettb1 — Thu, 19 Apr 2007 21:43:29 +0000

I think the Audi was marketed really well in America and it seems like it hasn’t been that long since it broke into the market. Although it is substantially cheaper than BMW and Mercedes it is still viewed as a luxury sports-sedan. I compare the Audi to the Volvo in quality and price, however the Volvo never captured that look and feel of a cool bachelor car, instead it got the married with children stamp. Vlokswagen on the othe hand has seemed to me to always be operating on almost a niche market. The original bugs were deemed a hippie car, and now the vision I think I can confidently say most people have of the new bugs is of a 16 year old high school girl. I think VW should put more focus on cars like the Jetta and try to market it more to males since it seems like a predominatelty female driven car as well.