We will write our fourth case of the Spring 2007 semester on Wednesday. For those of you in the first section, please read Case 2-7: Mosquito Magnet (p. 274-275). You may want to look at the Mosquito Magnet website before coming to class. For those of you in the second section, please read Case 2-6: Dixon Ticonderoga’s Prang Soybean Crayon (p. 273-274). You may want to look at the Prang website or perform a Google search before coming to class.
2 responses so far ↓
robertc1 // March 2, 2007 at 10:11 am
In Case 3-1 the K-9 Case. This was an interseting Case study because it was a sports drink for dogs. This was such a unique porduct that it intrigued the group to have a spirited discussion. We thought the best idea was to get Lassie to be the spokesdog for the product. Lassie is seen as a sports dog that most owners would like there dog to be. The negative for this is that some people might see the product as just an add on. The goal will be to make the product mainstream so that it will have a mass appeal. We feel that Lassie would bring the mass appeal to the general public.
meascott // March 2, 2007 at 10:50 am
I like that idea for the K-9 company. Having an animal spokes”person” is a good idea, much like the talking dog on the Bushes Beans Commercial. I however do not agree with the product they are attempting to launch. In the case study we focused on how they were planning to produce this new product, that we did not focus on the actual succes that they might see or not see. Personally I do think they are being realistic in their product development. Although it is a new and innovative product, they are not an established company that can take the risk developmenting and marketing a product like the sports drink. Before they introduce such a new product they should develop an image of being a trustworthy and known within its market. Until they have established a good image they should hold off on such a daring move into this market.
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