http://mkt3352.wordpress.com/2007/04/23/first-case/ A blog for the Marketing 3352 course at Texas Tech University Tue, 11 Mar 2008 11:10:42 +0000 http://wordpress.com/ hourly 1 http://mkt3352.wordpress.com/2007/04/23/first-case/#comment-312 meascott Fri, 02 Mar 2007 16:50:58 +0000 http://mkt3352.wordpress.com/2007/04/23/first-case/#comment-312 I like that idea for the K-9 company. Having an animal spokes"person" is a good idea, much like the talking dog on the Bushes Beans Commercial. I however do not agree with the product they are attempting to launch. In the case study we focused on how they were planning to produce this new product, that we did not focus on the actual succes that they might see or not see. Personally I do think they are being realistic in their product development. Although it is a new and innovative product, they are not an established company that can take the risk developmenting and marketing a product like the sports drink. Before they introduce such a new product they should develop an image of being a trustworthy and known within its market. Until they have established a good image they should hold off on such a daring move into this market. I like that idea for the K-9 company. Having an animal spokes”person” is a good idea, much like the talking dog on the Bushes Beans Commercial. I however do not agree with the product they are attempting to launch. In the case study we focused on how they were planning to produce this new product, that we did not focus on the actual succes that they might see or not see. Personally I do think they are being realistic in their product development. Although it is a new and innovative product, they are not an established company that can take the risk developmenting and marketing a product like the sports drink. Before they introduce such a new product they should develop an image of being a trustworthy and known within its market. Until they have established a good image they should hold off on such a daring move into this market.

]]> http://mkt3352.wordpress.com/2007/04/23/first-case/#comment-309 robertc1 Fri, 02 Mar 2007 16:11:25 +0000 http://mkt3352.wordpress.com/2007/04/23/first-case/#comment-309 In Case 3-1 the K-9 Case. This was an interseting Case study because it was a sports drink for dogs. This was such a unique porduct that it intrigued the group to have a spirited discussion. We thought the best idea was to get Lassie to be the spokesdog for the product. Lassie is seen as a sports dog that most owners would like there dog to be. The negative for this is that some people might see the product as just an add on. The goal will be to make the product mainstream so that it will have a mass appeal. We feel that Lassie would bring the mass appeal to the general public. In Case 3-1 the K-9 Case. This was an interseting Case study because it was a sports drink for dogs. This was such a unique porduct that it intrigued the group to have a spirited discussion. We thought the best idea was to get Lassie to be the spokesdog for the product. Lassie is seen as a sports dog that most owners would like there dog to be. The negative for this is that some people might see the product as just an add on. The goal will be to make the product mainstream so that it will have a mass appeal. We feel that Lassie would bring the mass appeal to the general public.

]]>